When the going gets rough, the rough get playful.  I guess that sort of turns a cliche on its head, doesn’t it?  Face it, we’re in a recession, and that’s no fun for anyone.  However, people still have birthdays; and anniversaries and big and small holidays keep popping up, so can you really just forget about some of our most enjoyable cultural rituals?

When it comes to gift giving, I propose that the time has come to alter a few of our attitudes about what makes a gift valuable.  At the heart of gift giving is the thought, but now the economic conditions give us an extra reason to remember that the cost of a gift isn’t what really matters.  Giving a friend or loved one a token says that you remember them and care about them.  That’s all our message of a gift means, or that is all that it needs to say.

So let me share a recommendation about giving the inexpensive way: Consider jewelry!  I know that seems a bit contradictory, however what I am suggesting is Italian charm jewelry, and that truly is inexpensive giving at its most fun.  Let me explain.

If a friend or relative of yours already has an Italian charm bracelet, you can give her a silly (or beautiful) Italian charm to her collection for well under five dollars.  You might even have enough left from your five dollar bill to treat yourself to a small soda.

If she doesn’t have any Italian charm jewelry, yet, you can get her started in a fun fashion hobby by buying an Italian charm starter bracelet while only investing less than ten dollars.  That’s probably not even as much as a cup of coffee and a muffin  at the corner coffee shop.  Furthermore, that will give you an opportunity to build her collection for years to come.

What if your loved one is a guy?  Simply substitute an Italian charm keychain.  The keychain to get it started is only seven dollars or less, kick in another funny charm for an extra few dollars, and you are finished with your shopping.  When the economic recovery comes in a few months or a few years, you can spend a little more to get an official sports related Italian charm licensed by NASCAR, the NBA or even his favorite college team.

So you don’t have to give up fun when things get tough.  In fact, you can turn tough times into fun times with a little thought, frugality and Italian charms.

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